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Hygge

Why ‘Hygge’

By Whitney Wasko

As many of you know, one of the strong elements that is shown through the GinaMarie collections is our Scandinavian heritage and love of Nordic design. When Gina decided to come up with this collection, she knew she wanted a smaller collection of cozy, comfortable pieces that are truly ‘hygge,’- but what is that and what does it mean?

‘Hygge’ is a Danish word, or rather a concept, meaning ‘a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as charming, cozy, or special.’ Essentially, this means being in a moment where you can relax and set aside some quality time for yourself or with others. One of our missions at House of GinaMarie is to ‘cultivate close relationships,’ and we believe that hygge is a stellar way to do this.

Since this is collection is Danish-inspired, we knew that we had to name our items based off of Danish cities. We definitely had a lot of fun coming up with what city or village names we wanted to use. I, personally, am a huge lover of Copenhagen, so naturally my favorite piece in the collection is the København Romper 😉

We hope you enjoy this collection as much as we do.

By Whitney Wasko

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