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HYGGE 2018.

As many of you know, one of the strong elements that is shown through the GinaMarie collections is our Scandinavian heritage and love of Nordic design. When we came up with this collection, we knew we wanted a smaller collection of cozy, comfortable pieces that are truly ‘hygge,’- but what is that and what does it mean?

‘Hygge’ is a Danish word, or rather a concept, meaning ‘a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as charming, cozy, or special.’ Essentially, this means being in a moment where you can relax and set aside some quality time for yourself or with others. One of our missions at House of GinaMarie is to ‘cultivate close relationships,’ and we believe that hygge is a stellar way to do this.

Since this is collection is Danish-inspired, we knew that we had to name our items based off of Danish cities. We definitely had a lot of fun coming up with what city or village names we wanted to use. Copenhagen is a mecca of design inspiration, so naturally a fan-favorite piece in the collection is the København Romper.

We hope you enjoy this collection as much as we do.

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Amanda Raschkow
For Gina Moorhead, her work encompasses her passion for high performance-meets-high style, from perfectly tailored wools to soft daily essentials.

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Team Gina

Many hands make light work…

Gina

Da' Boss

Gina Marie designs reflect her spirit- modern, beautiful, independent, bright and Nordic- a mirror of the life she lives. Founding Gina Marie in 2007 and actively livin’ the dream since 2014. Link to Bio

Marina

Shotgun

Magnetic Marina.  A young designer who’s heart is based in London, yet hails from the Midwest. Starting as our intern in 2016, we couldn’t let her get away. Link to Bio

Whitney

Wordsmith

PR and strategy in Stockholm. “I’ll stop wearing black when they make a darker color.” -Wednesday Addams. Link to Bio

Madison

Human Sponge

Our deisgn intern, Madison, is studying apparel design at the University of Minnesota and we’re lucky enough to get to hang out with her for 2018. Link to Bio
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